SEO (Search Engine Optimization) is the process of optimizing the visibility of a website in the unpaid results of a search engine. SEO is important, as it improves the number of visits and 'organic' traffic your website has.
In order to edit your website's SEO Settings, click Settings on the left-hand menu of your Website Editor, and click SEO.
From here you can enter Site Title, Site Description, Site Keywords, and toggle on/off Lazy loading of images & widgets and Display instant font while site fonts load.
The text you enter in the first two fields will be used by search engines to understand what the site is all about.
Site Title
This is the most important tag for your site SEO. Like the title of a chapter in a book, this tag tells people and search engines what your page is about.
The site title appears in the title bar of the web browser and in search engine results.
The title tag should contain important keywords to help search engines determine what your page is about. Also, real people will be reading the site title when deciding whether or not to click on a search result, so make sure to make it attractive!
Site Description
The site description may be used by search engines when they display the content of your site on their results page. While this field is not important for search engine rankings, it is very important for compelling users to click through to the site.
The description is your opportunity to advertise content to searchers and to let them know exactly whether your page contains the information they're looking for. Create a concise and compelling description that a searcher will want to click.
Fill in the Content section
The content section contains a variety of important descriptors, make sure to fill it in as well.
Site Keywords
The major search engines do not use keywords to determine your Site's ranking. In fact, on Bing.com, your site can be penalized for having overly "spammy" keywords. However, some smaller free directories and search engines may still use them to help categorize Sites. The choice of whether or not to include keywords is up to you.
Lazy Loading and Fonts
We recommend using Lazy Loading of images & widgets which improves page speed by loading images and widgets when they become visible on scroll. You can also enable Display instant font while site fonts load so visitors can start reading right away.
Enter titles and descriptions on a page level
It's a best practice for each page of your site to have a unique title and description. For this reason, we recommend entering your page title and description individually in the Page Settings menu.
Branding and Keywords
Branding is important for SEO and using keywords and certain phrases can help your search engine ranking. Using similar keywords and language on each page also helps enhance SEO.
Keywords
Keywords are not important when setting up your SEO. In the past, keywords were used excessively in search engine ranking. However, keywords are now used to detect spam Sites. When focusing on SEO, focus on the title, description, and URLs for both your Site and pages.
For further information or to speak with one of our Support Agents, simply click on the link here and submit your message via the green Help button on the bottom right-hand corner.
