Pre-orders let your customers place orders for products that aren’t currently available. This can be the items that are temporarily out of stock or those that you only plan to launch on your store.
In our store, there are various ways to collect customer pre-orders. You can accept pre-orders for all the products in your store or only for individual products. They can be prepaid pre-orders or the pre-orders that you take without charging your customers until the products are manufactured. The option you choose will largely depend on the products or services you sell.
Pre-orders help you limit idle inventory, examine the market and gauge your customers’ demand. They also allow you to save money on the initial investment. In this guide, we will tell you about the pre-order options that you can set up in our store.
Accepting pre-orders for Out of Stock products
In case you want to collect pre-orders for products that are currently out of stock, you can add special buttons to the product pages. Your customers will be able to click the button to get in touch with you about the potential order.
Technically, products can be out of stock for different reasons. Because you have run out of them or because they are not yet available in your store. In both cases, pre-order requests will help you measure the demand for your product. For example, if you need to plan your stock for a new item or you are unsure about how many units of your regular item you need to reorder.
If you are using the online inventory tracking in your store, your products are automatically marked as Out of Stock and receive the Sold out label once the quantity of a certain product is equal to zero. They become unavailable for purchase, and the Add to Bag button disappears for them.
This is how a product page looks when the item is out of stock:
If you don’t see the items with zero quantity in the storefront, make sure that the Hide out of stock products setting is disabled in Settings → Cart & Checkout.
If you want to collect pre-orders, you can change the Sold out and Out of Stock texts that are displayed in your store into Pre-order or some other similar text using the Store Label Editor.
All you have to do afterward is add special pre-order buttons to the pages of your out-of-stock products.
Tip: If the product is new to your store and has not arrived yet, you can start collecting pre-orders for it. Just create this product in Catalog → Products and enter “0” into the Quantity in Stock field in the Stock Control section. Later, when the product arrives, you can change “0” into the actual number that you have in stock.
Adding custom Pre-order buttons
You can add a custom button to the description field on your product pages. After a customer clicks this button, they will be able to email you a pre-order request for the product (along with questions concerning the item, if they have some).
To create a custom pre-order button:
- Go to Catalog → Products
- Choose your product from the list or create a new one
- Open the General tab
- Find the Description field
- Switch to the HTML mode by clicking the <> sign:
- Сopy this code:
<p> <a href="mailto:firstname.lastname@example.org"> <img border="0" alt="Place a pre-order" src="https://dabuttonfactory.com/button.png?t=Place+a+Pre-order&f=Calibri-Bold&ts=24&tc=fff&hp=20&vp=15&c=11&bgt=unicolored&bgc=444" "=""> </a> </p>
- You can apply different button styles, colors, and text by using Dabutton factory or any other button generator.
- Paste the code that you copied into the Description field and change the email@example.com part in mailto:firstname.lastname@example.org into the email address where you want your customers to send their pre-order requests.
- Save the changes.
This is how your product page with a newly created Place a Pre-order button may look:
When your customers click the Place a Pre-order button, they will be prompted to mail a pre-order request to the address you specified in the button code.
For further information or to speak with one of our Support Agents, simply click on the link here and submit your message via the green Help button on the bottom right-hand corner.